Dear Sir / Madam
2023 is off to an interesting but cautious start for the industry. Brands globally are focusing on cost optimization through technology. It is also an opportunity to re-look at customer engagement models. Customer support teams globally have traditionally been considered the first line of defense. But, today, there is an opportunity to leverage this function to meaningfully engage with customers by using data and technology to promote strategic cross-sell and up-sell to drive revenue impact.
Movate has been partnering with clients to help them navigate the new realities of today’s times through a technology-driven approach. In this newsletter, you will find other articles and updates that reflect recent trends in the market.
Happy reading!
Warm Regards,
Vivian Gomes l Chief Marketing Officer l Movate (Previously known as CSS CORP)